Interactive Fun! and gotomedia Announce Strategic Partnership

CHARLOTTE, NC, and SAN FRANCISCO, CA (November 18, 2002) – Charlotte-based Interactive Fun!, LLC and gotomedia, inc., San Francisco, today announced a partnership to provide integrated solutions to improve enterprise web design capabilities. In tandem, the two groups will formally pursue consulting opportunities throughout the U.S.

“We’ve built the consulting practice of Interactive Fun! through key projects that address issues such as project workflow, training and skills enhancement, and helping companies bring the entire process in-house,” said Josh Cavalier, president and founder of Interactive Fun!

The formalized partnership will support Interactive Fun!’s thriving integrated media strategies consulting practice with the specialized usability and interface design expertise of gotomedia. The companies have worked together informally on several projects to date and the agreement serves as an important milestone with the relationship.

Interactive Fun! and gotomedia will work together on enterprise digital media workflow implementations, public and private training, and production work. Interactive Fun! will run its west coast operations through the gotomedia office in San Francisco, CA and gotomedia will hold a series of public training events at the Interactive Fun! Charlotte training center in 2003.

“I’m excited to be working with Kelly Goto and gotomedia,” added Cavalier. “gotomedia’s expertise in web workflow will add invaluable knowledge to our Integrated Media Strategies practice. This partnership will allow us to effortlessly expand our services to the west coast with an immediate presence in San Francisco.”

"This partnership focuses on the strengths of both companies -- so we can provide a truly integrated and effective solution for our clients nationwide," said Kelly Goto, principal of gotomedia.

Interactive Fun! is a leading provider of integrated media strategies. The company has worked with organizational lines of business and ad agencies and to streamline workflow processes from the tools and content side, integrating web, print and XML into the mix. In addition to the consulting practice, Interactive Fun offers public and private training, co-development, and production services.

gotomedia is a multidisciplinary e-business services firm specializing in usability, user experience and interaction design. They have worked with such clients as BearingPoint (formerly KPMG Consulting), Adobe Systems, Inc., Verizon Wireless and TrustE to drive strategic and tactical decisions into a successful, revenue generating results.

About Interactive Fun! - Headquartered in Charlotte, NC, Interactive Fun! is a digital media services company offering consulting, training, co-development, and production to corporations, government agencies and higher education. The Integrated Media Strategies practice establishes web, print and new media workflows within an organization. Interactive Fun! has delivered solutions to Bank of America, Manpower International, IBM, and other Fortune 500 companies. They are an Authorized training center for Macromedia, Inc. and Adobe, Inc.

About gotomedia – based in San Francisco, CA, gotomedia is a multidisciplinary e-business services firm specializing in usability, user experience and interaction design. The principle, Kelly Goto, is a sought-after lecturer and author on the topics of web development, information design, and user experience. Her book, Web Redesign: Workflow that Works is currently a bestseller in the technology industry and has quickly become a standard for workflow and user-centered design principles.

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